Key Initiatives

At the center of the Pearland Prosperity framework is one Community Goal that broadly identifies the desired outcomes of Pearland’s holistic economic development effort. This goal is:

“Pearland will be the community of choice for
PEOPLE and BUSINESS in our region.”

Partners in Pearland can pursue the Core Goal by advancing 11 Key Initiatives that correspond to specific programs and/or investments. Five Key Initiatives are oriented primarily toward making Pearland a community of choice for businesses while six Key Initiatives are geared toward attracting and retaining residents. It should be emphasized that the ordering of the Key Initiatives does not imply hierarchy or priority. These Key Inititaives are:

PLACES TO GATHER
There is a strong consensus among Pearland’s stakeholders that Pearland must act strategically to enhance its quality of place if it is to be a community of choice for jobs and talent.

OLD TOWN REVITALIZATION

Among the many possible “place” upgrades discussed during the stakeholder engagement process and subsequent meetings with Pearland’s leaders, no issue received stronger support than the desire to revitalize Old Town.

INFILL AND REDEVELOPMENT

As Pearland begins a new era of relatively slower growth and maturation, “infill” development and redevelopment will be issues that come to the forefront.

MOBILITY AND INFRASTRUCTURE

Continuing to invest in infrastructure that enhances mobility and quality of place in Pearland. This Initiative will help ensure the community’s long-term health and fiscal sustainability.

PARKS AND RECREATION

Parks and recreation opportunities play an important role in a community’s ability to attract and retain talented workers – and the companies that want to hire them.

CULTURAL ARTS

Quality of place and quality of life amenities like arts and cultural spaces, facilities, events, and unique, walkable destination districts have e emerged as critical competitive criteria to attract and retain talent.

BUSINESS DEVELOPMENT

Activities such as business attraction and marketing and business retention and expansion (BRE) are vital to overall success in job and wealth creation.

PEARLAND INNOVATION HUB

Stakeholders said they would like to see PIH continue to evolve its programming to serve existing and prospective entrepreneurs in Pearland and complement the many well-established entrepreneurial ecosystem resources in the Greater Houston region.

WORKFORCE DEVELOPMENT

Pearland’s key talent pipeline partners must be connected to and aligned with the business community to support economic growth and increased opportunities for residents to thrive.

DIVERSE TALENT

Pearland leaders feel that ongoing diversity programming should be continued, but with a more focused and systematic approach that acknowledges issues of race and ethnicity but also recognizes diversities of education, age, income, and other determinants.

SITE DEVELOPMENT

Maintaining an inventory of suitable industrial and commercial sites is a prerequisite for most economic development projects that create new jobs and private capital investment.