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Plan Overview


Executive Summary

In 2019, the Pearland Economic Development Corporation (PEDC), along with local partners in government, education, healthcare, and business, embarked upon a collaborative community and economic development strategic planning process that will make the community a more prosperous, successful, and vibrant place to live, work, and do business. This plan builds upon the Pearland 20/20 strategy, which the community developed through a similar process in 2013 and has helped catalyze numerous community improvements in recent years.

The initiative began with the Community Engagement phase, which included a series of focus groups and interviews with over 80 local business, government, education, and civic leaders. Businesses and residents throughout Pearland had an opportunity to provide feedback about the issues and opportunities facing the community by participating in an online survey. This feedback was combined with quantitative data findings to create a Community Assessment – a concise narrative of the region’s opportunities and challenges to lay the groundwork for future phases of the process.

The next phase of the process was an Implementation Assessment of the Pearland 20/20 strategic plan to allow the community and Steering Committee to gain a firm understanding of areas where goals have been met, areas where progress has yet to be achieved, and any barriers that have impeded effective implementation.

The final phase, the Pearland Prosperity Strategic Plan, is the result of months of research, public input, and feedback and oversight from the project Steering Committee. Throughout the process, Committee members, including representatives from the City Council, PEDC Board of Directors, Chamber of Commerce, school districts, City staff, and other key civic and business leaders, reviewed drafts and revised versions of the Strategy and made multiple comments that were incorporated into the Strategic Plan.

At the center of the Pearland Prosperity framework are two Community Goals that broadly identify the desired outcomes of Pearland’s holistic economic development effort. These goals are:

  1. Economic growth and diversification: Provide opportunities for residents to prosper and enhance Pearland’s fiscal sustainability through a holistic approach to economic development.
  2. A community of choice in Greater Houston: Ensure Pearland’s quality of life and quality of place continue to attract and retain diverse individuals and families.

These goals can be pursued through a number of strategic initiatives grouped into seven high-level Focus Areas. Each initiative corresponds to an action, program, effort, or investment that can help move Pearland toward its desired future.

The Pearland Prosperity Strategic Plan was approved by the plan’s steering committee on December 11, 2019, the PEDC Board of Directors on January 30, 2020, the Pearland Chamber of Commerce Board of Directors on February 21, 2020, and by City Council on February 24, 2020.